Photo by Ryan Murray

Laura Scoccolo, in rare gaps between raising four children, has launched a monetized version of the Nanny Parent Connection, a source for parents and children’s caretakers to find one another.
Photo by Ryan Murray Laura Scoccolo, in rare gaps between raising four children, has launched a monetized version of the Nanny Parent Connection, a source for parents and children’s caretakers to find one another.


In 2015, Laura Scoccolo launched a Facebook page for parents and nannies to interact.

To her surprise, it exploded in popularity, and the page - Seattle Nanny Parent Connection - currently has more than 18,400 members throughout Seattle, King, Snohomish and Pierce counties.

“I wasn’t having luck on big sites and I wasn’t comfortable on Craigslist,” Scoccolo said. “I tried to join a nanny group on Facebook and they said no way, because I wasn’t a nanny.”

On Oct. 4 of this year, Scoccolo launched a monetized version of the Parent-Nanny Connection, allowing parents to find nannies and nannies to find work - for a price.

An experimental month costs $14.99, but renewing costs month over month are cheaper, at $8.99 a month for parents and $2.99 a month for care providers.

The reason for the switch from the free Facebook page to a curated website and subscription fees is simple.

“I was spending so much time on this, it was a full time job,” Scoccolo said.

The page still works in a similar format. Like a forum, either a provider or a parent will post what they are looking for and responses come in via posts in a thread or message almost immediately. With nearly 18,500 members and 30 new requests every day from as far afield as Anacortes and Spokane, the message boards are lively places of discussion for all parties.

According to Scoccolo, there are more than 10,000 parents looking for childcare services and more than 8,000 care providers ranging from high-end professional nannies to high school students looking to make some money for college.

Scoccolo herself has four children, including four-month-old twins. So maintaining an active community for parents and child care professionals remains close to her heart.

“The beauty of this group is that everybody is already on Facebook,” she said. “We thought though, how could we move this off Facebook? We’ve gotten some member feedback that within Facebook we’re pretty limited by what we can do.”

The website, besides granting access to the paid group with forum posts, offers a paycheck calculator (paying taxes on a nanny/baby sitter/au pair can be a complicated mess) and an extensive FAQ for new and experienced parents and caretakers. There is even a “date night” page for parents who would like a night off but might not need long-term care.

Scoccolo said that feelings about the switch to a pay model have been mixed.

“We’ve met with a little bit of push and pull,” she said. “Some are happy for us, others aren’t happy about having to pay for something they previously had for free.”

Scoccolo is currently on maternity leave, so she is trying to get the business moving smoothly in the short time she has each day while not taking care of her own children. She screens each person who sends a request to join the closed Facebook group to help weed out spammers.

“I don’t screen them beyond making sure they are a real person,” she said. “Red flags for me are no profile photo, a brand new account or based out of somewhere like Russia or Nigeria. Those scream spammer to me.”

She said that finding someone to care for your children while you are at work can be one of the most stressful, draining parts of raising small children, because there’s usually no good place to start looking. For first-time parents, maybe those who have moved to Seattle to start a family and don’t have a support network, it can be even more challenging.

“We’ve tried to make it a one-stop shop,” Scoccolo said. “I’d like to continue to make it grow. Maybe some day I could even start an agency.”

But for now, the Seattle Nanny Parent Connection is just focused on getting parents in touch with the best person to watch their little ones.